With on-demand video more popular than ever, over the top (OTT) companies need to keep up with increased competition — and rising customer expectations,
This free data-driven report looks at what streaming services can do to increase engagement and earn customer loyalty.
Learn more about the OTT industry by the numbers
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80% of U.S. customers use at least one video streaming service
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25% of customers sign up for free trials or discounted rates
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35% of customers leave when those free trials or special rates end
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