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The 5 step sales process road map (infographic)

How to create a roadmap, move from prospecting to qualified leads, and close deals.


Josh Bean

Director, Marketing

Laatst gewijzigd 27 september 2025

The 5 step sales process road map (infographic)

All salespeople know the destination of the sales process: converting a prospect into a customer.

But going from stranger to customer isn’t always a straight shot. You may be tempted to take a shortcut along the way, or you may turn off the sales process road too soon.

Make sure your sales team isn’t taking unnecessary detours or damaging shortcuts by creating a road map they can follow. Mark important stops along the entire sales journey, from “This person is a stranger” to “This person is a customer.”

The infographic below makes sure you’re headed in the right direction.

This post originally ran on the Base blog.