Rollout Control

ASA Labs builds focused Zendesk apps for support operations teams — Rollout Control, alongside Quick Links, ResolveReady, Access Monitor, Escalation Guard, and PII Shield. Each one is built to run inside your own Zendesk account, solving one specific operational problem well instead of trying to be a platform.

What it does

Rollout Control sends a percentage of new tickets through a workflow change before you turn it on for everyone. Start at 10%, check the results, ramp up when you're confident, or pause in one click if something's off.

The problem it solves

Every routing change, AI response flow, or CSAT trigger you turn on hits every ticket the moment it goes live. If something's wrong, you find out at scale. Rollout Control gives your team a way to test first.

How it works

1. Create a rollout. Name it and pick a treatment percentage.

2. Publish. The app creates the Zendesk trigger and enrollment webhook automatically.

3. New tickets are split by ticket ID, no randomness. The same ticket always lands in the same group.

4. Monitor results from the dashboard, ramp up when ready, or pause instantly from any screen.

What gets written to tickets

Each enrolled ticket gets three tags through the Zendesk API:

• rc_enrolled: any rollout, any group
• rc_{rollout_name}: this rollout, both groups
• rc_{rollout_name}_treatment or rc_{rollout_name}_control: the assigned group

Tags persist permanently and are queryable in Zendesk Explore and any connected data warehouse. Each rollout gets its own variant tags, so multiple rollouts can run at once without conflicting.

Works well for

• AI and automation flows. Validate a new AI response path or automation on a small slice before turning it on for everyone.
• Routing and triage changes. Test new queue logic or assignment rules without disrupting your full team.
• CSAT and survey changes. Try new survey timing, targeting, or placement on a controlled group first.
• Escalation workflows. Verify new tier-2 or priority escalation criteria on a fraction of volume.
• New intake flows. Roll out a redesigned ticket form or intake process to a subset of customers before going account-wide.

Lite vs. Pro

Lite

• 1 active rollout at a time

• Fixed 50/50 split

• Every new ticket included, no targeting

• Full pause and kill switch

• Tags and reporting included

Pro, $49.99/month

• Up to 10 active rollouts at once

• Variable splits: 10/25/50/75/90/100%

• Ramp up without re-enrolling existing tickets

• Eligibility filters by brand, group, form, channel, and tag

• Export and import rollout configs

Data and privacy

Rollout Control keeps rollout configuration and ticket assignments inside your own Zendesk account. See our privacy policy for details on what Zendesk data the app accesses and why.

Documentation

Full setup guide and FAQ at asa-labs.com/rollout-control/docs