Writing Great Emails to Customers: How Social Media Has Changed the Rules

Published November 17, 2014
Last updated November 17, 2014

Leslie O'Flahavan photo

While contact centers are spending lots of energy servicing newer channels, many customers still prefer email. However, social media character limits and the new language of chat are changing our expectations for all types of written communication, even "older" channels like email.

Watch this recorded 45-minute webinar in which Leslie O'Flahavan demystifies the process of writing great email in the age of social service. She discusses how customer expectations for this channel have changed and revisits best practices for writing high quality, brief, responsive email to customers. Learn how to get the best from email, avoid the channel's natural pitfalls, and improve your email service.