Sales
With better conversations and smoother pipelines, you can spend more time closing deals and less time juggling data.
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Article How to lead a digital transformation | Digital transformation leader
With both customers and employees embracing the digital economy, more and more businesses must learn how to lead a digital transformation.
Article What is social selling? Definition, index, and examples
Build brand credibility and customer relationships online through social selling.
Article What is channel sales? Sales channel strategy and guide
See how selling through partner companies provides opportunities for expansion, revenue growth, and brand marketing.
Article Here’s the difference between sales and marketing: A guide
Sales and marketing: two peas in a pod. Both affect your sales pipeline, and both depend on each other. Here's what makes them different and why that's important.
Article What is a unique selling proposition? USP examples and definition
Speak directly to the people who want what you’re selling.
Article CRM buying guide
Sales teams can use robust CRM solutions to generate new leads, automate email campaigns, and produce forecasting reports and advanced analytics.
Article What does a sales manager do? (+7 must-have skills)
Learn the responsibilities and skills needed to succeed as a sales manager.
Article How to upsell: Tips and tricks from the pros
A Zendesk sales expert shares the do’s and don’ts of upselling.
Article The 19 sales skills every rep should master for 2022
Sales pros weigh in on the top sales skills you need to find success in the sales industry.
Article Virtual leadership: Managing sales teams remotely
In a digital-first environment, sales managers have had to develop new ways to connect with and empower their reps.
Article Customer acquisition cost (CAC): How to calculate and improve it
Customer acquisition cost is the amount of money a business spends to gain a new customer. Here’s how to calculate this key metric, plus three ways to improve it.
Article Virtual selling: What success in virtual sales looks like
As the sales world becomes more familiar with virtual selling, former “road warriors” have had to learn best practices for a digital-first approach.
Article How to create a successful sales plan (+ a free template)
Build a strategic sales plan for your business to improve team communication and meet sales goals.
Article Cold calling scripts: 16 examples and templates (+ call tips)
Cold calling scripts are one of the most useful tools for connecting with prospects in a friendly, productive way. If nerves are high, follow these templates very closely at first.
Article What is run rate? ARR definition, formula, and examples
Sales forecasting has a good deal in common with weather forecasting, particularly in the sense that the further one projects into the future, the less reliable the predictions become.
Article Gross sales vs. net sales: Key differences explained
Gross sales and net sales are two metrics that offer distinct advantages when it comes to gauging revenue. Yet not many people can tell the difference.
Article A quick guide to enterprise sales (+ 4 tips to supercharge your strategy)
Get ready to take your enterprise sales to the next level.
Article Conversational marketing: Answering your 9 biggest questions
A Zendesk expert shares everything you need to know about using messaging and chatbots to generate leads and engage customers.
Article 10 best sales management software for small businesses
The right sales CRM can help your team close more deals and boost your business.
Article 6 proven sales techniques that’ll help you turn more leads into customers
Close more deals with these tried-and-true tactics that experienced salespeople use on the daily.