Sales strategy
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Article What is social selling? Definition, index, and examples
Build brand credibility and customer relationships online through social selling.
Article The Challenger Sales model: Everything you need to know
Learn how the Challenger Sales model enables customers to gain new business perspectives and buy solutions, not products.
Article What is channel sales? Sales channel strategy and guide
See how selling through partner companies provides opportunities for expansion, revenue growth, and brand marketing.
Article What is a unique selling proposition? USP examples and definition
Speak directly to the people who want what you’re selling.
Article Personal selling 101: What it is and how to do it well
Use personal selling to discover what customers really want and need from your brand.
Article 7 sales prospecting techniques you need to succeed in 2021
Sales prospecting is as important now as it’s ever been, but to resonate with post-pandemic prospects, you have to update your prospecting strategy.
Article What is sales enablement? Definition, strategies, and tips
Learn how sales enablement empowers your sales team to sell effectively.
Article The ultimate guide to lead nurturing
Today’s consumers have plenty of options to choose from. Lead nurturing campaigns can help your brand stand out.
Article What is cross-selling? Definition, examples, and tips
Cross-selling can deepen your customer relationships, but only if you deliver real value.
Article The step-by-step guide to building an effective sales strategy
Your sales team needs a step-by-step plan to make sales and increase revenue. Here's how to create a sales strategy that works.
Article SaaS sales 101: A beginner’s guide to selling software
New to the world of SaaS sales? Learn everything about the software-as-a-service sales model and the best techniques for mastering it.
Article 12 positioning statement examples and how to write your own (free template)
Align your marketing and sales messaging with a clear positioning statement. Get inspiration for writing your own with these 10 examples.
Article What is SPIN selling? Stages, questions & examples
The SPIN selling methodology gives sales professionals a framework for asking the right questions to help them close more deals.
Article How to create a sales CRM strategy
With a CRM strategy, your team will be able to fully utilize the tool to close more sales, boost efficiency, and improve prospects’ experience
Article What is lead scoring + the best lead scoring models
To consistently find strong potential customers, sales reps need a lead scoring model. Here we’ll look at the seven factors that all robust lead scoring models have in common
Article Sales cycle: What it is and how to use it to close deals faster
When you understand the sales cycle, you can experience success more consistently. Learn how to make the most out of yours.
Article How to increase sales: 8 data-driven strategies
Every sales manager wants their team to increase sales. Follow these tips to make it happen.
Article Zendesk Duet: break down the silos between sales and support
Duet is a “super seat” that gives users access to both Sell and Support, enabling sales…
Article The ultimate guide to agile sales management
Discover agile sales development principles that can be applied to empower reps, improve team performance and…
Article Why activity metrics are killing your sales
Just like data can drastically improve your sales, focusing on the wrong data points and metrics can absolutely kill your business. One type of metric that is commonly misused to the detriment of sales teams is activity metrics.