Culture
Great customer experiences require more than the right tools. It’s also about the people—your people.
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We can navigate the future of work by looking back at our legacy of change
“The future of work is often presented as a binary choice: a hunger game between organic…

Why the business of voting is everyone’s business
Not so long ago, the general consensus was that you didn’t bring your personal politics into…

3 organizations on fostering long-term customer relationships
Staying connected to customers has always been important, but maintaining a connection that’s exclusively digital is…

Vote 2020: Empower your employees to use their voices
At Zendesk, we support safe, fair, and accessible elections in the U.S. and around the world. Accessibility is more than one of our business principles—it’s also a core value.

Becoming indispensable—a company that your customers can’t live without
James M. Kerr called his newest book Indispensable: How to Build and Lead a Company Customers…

Small but mighty: Booksellers adapt to meet customer demand
You could say that books are having a moment right now. With more people looking for…

The power of a culture built on gratitude
In his posthumous letter for the New York Times, Senator John Lewis could have chronicled his…

7 ways to reduce bias in conversational AI
You may remember Tay, Microsoft’s infamous Twitter chatbot that unintentionally picked up on hate speech and…

The symbiosis between leaders and managers
The conventional understanding of the difference between leaders and managers held that a leader is a…

Millennials are hit the hardest by the loneliness epidemic, and here’s why
Millennials get a lot of flack for coming into the workplace and asking for more. They…

How to pivot in the face of change
Something’s not working. Maybe your business didn’t take off like you thought it would; or it’s…

Gratitude at work: why giving is as good as getting
Last year, I took Yale University professor Dr. Laurie Santos’s wildly popular “The Science of Well-Being”…

Connecting your CX and marketing strategy
There’s more to a brand than its latest advertising campaign and tagline. It’s also how you…

Caroline Criado Perez on systemic data bias that counts women out
Years ago, I read an article explaining that most objects that appear solid aren’t; they are,…

5 ways AI is helping solve human problems
We all use artificial intelligence (AI) every day. I regularly ask Siri to call my mom;…

4 companies talk CX, changing course, and managing expectations
Despite best intentions, describing the state of the world right now as “the new normal” doesn’t…

From 3 years to 8 weeks—digital transformation is speeding up
“We used to talk about a burning platform,” said Scott Engler, VP of Advisory for CFO/CHRO…

The sweet sound(s) of productivity
We’ve all been there. You’re trying to do some deep work and there’s something going on…

6 companies tackling social justice and inspiring customers
As many as 70 percent of consumers want brands to take a stand on social and…

How to ask for a mental health day from work—because we all need one
The day is coming when employees will be shocked to learn that their predecessors couldn’t just…