When someone contacts your company with a question or issue, they don’t care if your business is B2B or B2C, they’re probably seeking an H2H interaction: human to human. If your customers are human beings (or are businesses that are run by humans), then you should probably hire people who like interacting with humans.
Hiring the right people in external-facing positions like customer service and sales makes a huge difference. Your business is not a faceless monolith: Your client-facing employees ARE your business in the eyes of your customers.
Our latest infographic explores the challenges companies face in hiring for these key positions and what to look for in candidates. (Hint: Hire for attitude, train for skill.)
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